People Pay for Value
Posted on 08/22/2011
Think about the businesses you like to frequent. There’s just something about them that makes you want to go back for more. It may be hard to actually describe specifically why, but you know you love their brand. You find value in doing business with them, and you’re not ashamed to pay a little bit more. If you’d like to compete without getting into a price war, consider finding cost-effective ways to add value to your customers’ experiences. Here are some ideas to help you impress your customers into paying more.
Fullfiller of Needs
Customers come to you for an experience. It’s your job to make that process as amazing as possible. You should have a customer service philosophy that sets you apart from your competition and your employees need to buy in to that philosophy and live it every day.
Put Out the Welcome Mat
Beyond customer service, consider your customers’ surroundings when they’re in your business. It’s the little things that make a huge difference. Your image should be represented from point of purchase signage and packaging to dusted fixtures and clean bathrooms.
After the Cash Register Closes
We all know that it’s easier to keep a customer than to find a new one, so you want customers coming back. Consider ways to keep in touch with them after the sale. Maybe it’s a birthday club mailing, advertising specialty item or a newsletter. A simple hand-written thank you note from time to time really impresses customers. Regardless, you need to keep reinforcing your brand so they don’t forget about you.